Plant-Based Pork by Impossible Foods Arrives in US, Hong Kong and Singapore
With rising awareness on the environmental impacts of animal rearing for food consumption, the demand for plant-based meats has increased.
The vegan Impossible Pork by the California-based vegan meat giant Impossible Foods has arrived in select restaurants in the US, Hong Kong and Singapore. The debut of Impossible Pork marks the company’s third commercial launch after ground beef and chicken nuggets. The company further plans for retail expansion in those markets in the near future.
Primarily made from soy protein, this pork substitute is designed to look, taste and cook like real meat. The product delivers the same amount of protein as its customary meat counterpart, with no cholesterol, one-third less saturated fat and fewer calories.
Dennis Woodside, President of Impossible Foods, said;
We’re not going to launch a product unless it’s actually better than the animal analog — both in terms of taste, which that data proves, and in terms of nutritional value.
The meatless pork made its debut at New York’s Momofuku Ssam Bar on September 23. It will be available for customers to enjoy in Hong Kong from October 4 and Singapore later on this year. The select restaurants include UC chain Ruby Tuesday, Tim Ho Wan and Hong Kong’s Beef & Liberty.
Woodside said that the price determination will be entirely up to the individual restaurants while adding that the company’s products are usually “around the same price in a restaurant as animal meat — sometimes a little bit higher.”
Impossible Foods says that its plant-based pork product utilized over 80 percent less water, 66 percent to 82 percent less land and produces over 70 percent less greenhouse gas emissions than the regular pork production.
Via: Slash Gear