Off the Grid By Gucci Becomes Brand’s First Sustainable Collection
As the demand for sustainable fashion is increasing, more and more clothing brands are opting for environmentally-friendly fashion choices. While the secondhand clothing industry is estimated to be valued at $64 billion by 2025, Gucci has taken its first step toward sustainability with its Off the Grid clothing collection.
The creative director of the Italian fashion house, Alessandro Michele has announced that Gucci is stepping to this new era of the clothing industry with its Off the Grid clothing collection.
The brand stated in a press release,
Gucci Off The Grid has been conceived to enhance respect for, and responsibility towards, the environment. If we lighten our environmental footprint we can enjoy the world with greater freedom— the freedom to follow our dreams, with curiosity, openness and joy.
The sustainable collection is comprised of genderless sneakers, bags, accessories, and ready-to-wear, each item is considerately made using recycled, organic, bio-based or sustainably sourced materials like ECONYL. The latter rapidly becoming popular for its reputation for being made from post-consumer waste like fishing nets and carpets.
Gucci has recreated its iconic GG logo, however this time it’s made of 100 percent regenerated polyamide and the Tennis 1977 sneaker is not made of animal materials. The packaging also reflects the pledge of the clothing brand to reduce their carbon footprint. All items are shipped in an FSC-certified recycled cardboard box and a recycled nylon dust bag.
The 37-piece collection is only the first step towards Gucci’s foray towards a more sustainable tomorrow. Off the Grid is an extension of Gucci’s Circular Lines program, which is a continuing initiative to execute a circular production that thrives to lessen waste by restoring byproducts back into the supply chain.
Fast fashion trends have long polluted the planet, with Gucci’s Off the Grid, the Italian fashion brand hopes to restore the balance.